When I-Deal Optics was formed over 20 years ago, we understood that along with great product, our key principals of efficiency, consistency, and value would be a fundamental part in making us an I-deal partner for our customers. Beginning with our anchor brands, we set out to create a one-stop-shop where customers could fulfill all of their eyewear needs, in turn maximizing their buying power and saving valuable time. Whether it’s putting forth better alternatives to higher priced brands, modernizing systems to process orders faster, or updating our website with new features; we’re continually striving to improve every aspect of our customer’s experience.

Here are just some reasons people love doing business with us


Low-cost eyewear is absolutely essential today due to shifts in the economy and insurance coverage. A little more than 50 percent of people in the U.S. have vision insurance, and they represent 85 percent of all revenue in the industry. Our value brands allow eye care professionals the ability to compete while maintaining the best-possible margins, even with the presence of managed care.


Superior quality starts with superior manufacturing. For over two decades, our strong manufacturing relationships have allowed us to create higher-quality eyewear produced with tighter tolerances to minimize breakage. This includes not only our brands made with premium acetates, titanium, and stainless steel, but also in lower priced offerings, such as those in our Focus Collections.

Customer Service

We pride ourselves on providing outstanding customer service that meets the needs of our customers efficiently and professionally. Whether its last minute expediting shipping, suggestions for a hard-to-fit client, or assistance between rep visits; we’re here to offer support with a hands-on personal touch.

Fill Rates

We understand that your customers don’t want to wait for their eyewear, and neither do you. Our industry experience in predicting purchasing trends allows us to maintain fill rates of 98.5 percent or higher making sure our eyewear is available when you need it.

Ease of Ordering

Our new website was designed specifically to ensure easy access to information and fast ordering. We also offer dedicated sales representatives that will help guide you through our brands and make suggestions tailored specifically to help your practice navigate changes in insurance, keep up to date on fashion trends, and ensure maximum profitability on every sale.

No Minimums

Every order is important to us. We do not have minimum order requirements.

Exchange Policy

Our sales representatives are available to assist you in exchanging product to make sure you have the best possible frame mix for your practice at all times.